Guy Dickinson DOT com

Oct 15 2007
The constraint I like to play with is this: what are the smallest, most opportunistic changes that have the biggest ROI? By opportunistic, I mean they make use of existing technology, or new, well-understood technology, and that the organisational complexity required is low because the changes can be implemented by single teams.
— Matt Webb outlines what all companies should be asking themselves in a comment to a great blog post about his ideas for improving the Zune - Small steps towards an imaginary Zune 2.0

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