Nov 04 2007
∞
Google working the NY Times
You know Google’s really close to announcing the Google Phone, when they make no official comment, but they run a puff piece on the ‘Head of Mobile Platforms’ talking about how cool he is, but with ‘no comment whatsoever’.
It’s a gigantic framing exercise. Here’s two elements from the technique that are clearly being deployed:
- Stories (myths and legends): To frame a subject by anecdote in a vivid and memorable way.
- Spin: to talk about a concept so as to give it a positive or negative…
