Dec 23 2007
∞
“ People weren’t drinking coffee. … So the question is, How could a company create retail stores where coffee was not previously sold, … charge three times more for it than the local doughnut shop, put Italian names on it that no one can pronounce, and then have six million customers a week coming through the stores?
— P J O’Rourke reviews Starbucked -Taylor Clark in the New York Times (via my brother)
