Jun 10 2007
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To begin, a company picks one of its media properties and applies to the lab, describing a problem it would like to solve. If selected, that property becomes the focus of a six-month, intensive collaboration. The institute chooses a group of consultants from the most innovative design, technology and production firms in the digital media industry, and teams them with professionals from television, films and games. (via Media Innovations, Leaping From Lab to Screen - New York Times)
