Aug 21 2007
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“Even the dirty, black-spotted onions serve a function. Mr. Biyani doesn’t allow haggling at his chains, but having damaged as well as good-quality produce in the same box gives shoppers a chance to choose and think they are getting a better deal. “They should get a sense of victory,” he says.” Fab review of adjusting customer experience in an Indian supermarket chain -
Chaos Sells - WSJ.com. Can’t remember where I saw this link, probably 37Signals
